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SOCIAL MARKETING : Changing Behaviors for Good

Lee Nancy R.

SOCIAL MARKETING : Changing Behaviors for Good compiled by Nancy R Lee and Philip Kotler - 5th ed. - London Sage 2016 - xv ,567 P.: ill , 23 cm

includes index

includes Bibliography page 119 , 120307 ,308 and 309

ISBN: 9781452292144

Subjects--Topical Terms:
Social Marketing - changing behaviors for Good

LC Class. No.: HF 544 .K67 2016

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SOCIAL MARKETING : Changing Behaviors for Good