The Focus Group Research Handbook (Record no. 32341)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 05413nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KENaKMTC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231103112536.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231103b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0658002481 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DLC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | H61.28 |
| Item number | .E36 1999 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Edmunds,Holly |
| 245 ## - TITLE STATEMENT | |
| Title | The Focus Group Research Handbook |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Illinois: |
| Name of publisher, distributor, etc | NTC Business; |
| Date of publication, distribution, etc | c1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x276p.: |
| Other physical details | ill.; |
| Dimensions | 23cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | <br/>Introduction ix <br/>Chapter 1: Focus Groups<br/>1 (28)<br/>Use of Focus Groups<br/>2 (1)<br/>When to Use and When to Avoid Focus Groups<br/>3 (4)<br/>Advantages and Disadvantages of Focus Groups<br/>7 (1)<br/>General Design of a Focus Group Study<br/>8 (5)<br/>Variations on Focus Groups<br/>13 (16)<br/>Telefocus Groups<br/>14 (5)<br/>Mini Focus Groups<br/>19 (1)<br/>Triads<br/>19 (3)<br/>Internet Focus Groups<br/>22 (5)<br/>Video Focus Groups<br/>27 (2)<br/>Chapter 2: Designing a Focus Group Study<br/>29 (30)<br/>Sampling for Focus Groups<br/>29 (2)<br/>Design of the Screener Questionnaire<br/>31 (19)<br/>Typical Questions<br/>31 (3)<br/>Invitation to Participate<br/>34 (2)<br/>Sample Questionnaires<br/>36 (2)<br/>Recruiting Focus Group Participants<br/>38 (2)<br/>Case Study: Screener Questionnaire Development<br/>40 (10)<br/>The Discussion Guide<br/>50 (9)<br/>Case Study: Discussion Guide Development<br/>55 (4)<br/>Chapter 3: Facility Issues<br/>59 (10)<br/>Selecting a Research Facility<br/>59 (3)<br/>Room Availability and Size<br/>62 (1)<br/>Viewing Room Capacity<br/>63 (1)<br/>Host(ess) Services<br/>64 (1)<br/>Moderator Communication System<br/>65 (1)<br/>Audio- and Videotaping Capabilities<br/>66 (1)<br/>Audiovisual Equipment<br/>67 (2)<br/>Chapter 4: Focus Group Moderation<br/>69 (18)<br/>Selecting a Moderator<br/>69 (6)<br/>Skills of the Moderator<br/>70 (4)<br/>Other Considerations<br/>74 (1)<br/>Use of the Discussion Guide<br/>75 (2)<br/>Moderator's Attention Level<br/>77 (1)<br/>Introducing Participants to Focus Group Procedures<br/>78 (4)<br/>Moderator's Role<br/>80 (1)<br/>Speaking Clearly and One at a Time<br/>80 (1)<br/>No Right and Wrong Answers<br/>80 (1)<br/>Need for Active Participation<br/>81 (1)<br/>Breaking the Ice<br/>81 (1)<br/>Conducting the Focus Group Discussion<br/>82 (1)<br/>Maintaining Control of Group Discussions<br/>82 (1)<br/>Keeping the Conversation on Track<br/>82 (1)<br/>Moderation Techniques and Approaches<br/>83 (4)<br/>Polling or Ranking Exercises<br/>84 (1)<br/>Comparison Games<br/>85 (1)<br/>Role-Playing<br/>86 (1)<br/>Break in the Session<br/>86 (1)<br/>Chapter 5: Focus Group Evaluation<br/>87 (12)<br/>Writing the Report<br/>87 (2)<br/>Tools for Analysis<br/>89 (5)<br/>Moderator's Notes<br/>90 (1)<br/>Viewers' Notes<br/>91 (1)<br/>Debriefing Session<br/>91 (1)<br/>Audio- and/or Videotapes<br/>92 (1)<br/>Focus Group Transcripts<br/>93 (1)<br/>Pregroup (or In-Group) Questionnaires<br/>93 (1)<br/>Techniques in Focus Group Evaluation<br/>94 (1)<br/>Key Report Deliverables<br/>95 (4)<br/>Executive Summary Report<br/>96 (1)<br/>A Detailed Report<br/>97 (1)<br/>Focus Group Transcripts<br/>97 (1)<br/>Presentation of Results<br/>98 (1)<br/>Chapter 6: Pros and Cons of Doing It Yourself<br/>99 (4)<br/>Pros<br/>99 (1)<br/>Budgetary Advantages<br/>100 (1)<br/>Knowledge Base of Moderator<br/>100 (1)<br/>Cons<br/>100 (3)<br/>Bias<br/>101 (1)<br/>The Cost of Poor Research<br/>101 (2)<br/>Chapter 7: Other Focus Group Situations<br/>103 (22)<br/>International Focus Groups<br/>104 (5)<br/>Sampling and Recruiting Requirements<br/>104 (1)<br/>Facilities: Differences and Distances<br/>105 (1)<br/>Language Barriers<br/>106 (2)<br/>Cultural Differences<br/>108 (1)<br/>Focus Groups with Children or Teens<br/>109 (6)<br/>Recruiting Minors<br/>110 (1)<br/>Scheduling and Preparing for the Groups<br/>111 (1)<br/>Conducting Focus Groups with Children<br/>112 (3)<br/>Focus Groups with Senior Citizens<br/>115 (2)<br/>Testing Prototypes/Concepts Prior to Focus Groups<br/>117 (1)<br/>Ad Hoc Problem Solving<br/>118 (4)<br/>Too Few Participants<br/>119 (1)<br/>Recruiting Behind Schedule<br/>120 (1)<br/>Participants Accompanied by Family Members<br/>120 (1)<br/>Arrogant and Disruptive Participant<br/>121 (1)<br/>Recording Equipment Failure<br/>122 (1)<br/>Moderator Unavailable<br/>122 (1)<br/>No Prototypes on Hand<br/>123 (2)<br/>Chapter 8: Ethics in Focus Group Research<br/>125 (4)<br/>Expectations of the Client<br/>125 (1)<br/>Expectations of the Vendor<br/>126 (1)<br/>Expectations of Participants<br/>127 (2)<br/>Glossary 129 (6)<br/>Appendix A: Sample Focus Group Screener Questionnaires 135 (26)<br/>Community Recycling Study: Focus Group Screener 137 (7)<br/>Water Quality Study: Focus Group Screener 144 (4)<br/>Credit Union Senior Program Study: Focus Group Screener 148 (4)<br/>Communications Focus Group: Focus Group Screener 152 (4)<br/>Software Study: Focus Group Screener 156 (5)<br/>Appendix B: Sample Focus Group Discussion Guides 161 (14)<br/>Water Quality: Focus Group Discussion Guide 162 (3)<br/>Acme Credit Union Senior Package Account: Focus Group Discussion Guide 165 (4)<br/>Communications: Focus Group Discussion Guide 169 (6)<br/>Appendix C: Sample Executive Summary Reports 175 (92)<br/>Water Quality Focus Group Study: Executive Summary Report 177 (28)<br/>Acme Credit Union Senior Program Focus Groups: Executive Summary Report 205 (24)<br/>Communications Focus Group Study: Executive Summary Report 229 (18)<br/>Software Focus Group: Executive Summary Report 247 (20)<br/>Index 267 <br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Well-conducted focus group research can determine the course of a company's future by revealing the true needs of its customers. Here is a comprehensive, easy-to-understand guide for designing and conducting focus group studies -- from sampling to moderating and reporting -- including suggestions for how to turn results into profits. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Focus groups Handbooks, manuals, etc |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | REFERENCE Research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Intials | LL |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | KMTC:KISUMU CAMPUS | KMTC:KISUMU CAMPUS | General Stacks | 18/10/2023 | H61.28 .E36 1999 | KSM/12393 | 03/11/2023 | 03/11/2023 | Books |