The four (Record no. 32755)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01860nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KENaKMTC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240129124448.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231116b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780593077894 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DLC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HQ759 |
| Item number | .G37 2017 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Galloway Scott |
| 245 ## - TITLE STATEMENT | |
| Title | The four |
| Remainder of title | The hidden DNA of Amazon ,Apple,Facebook and G oogle |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Penguin Random House |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 310p. |
| Other physical details | ill. |
| Dimensions | 21.5cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The four<br/>Who are these companies and why write about them?<br/>Amazon<br/>How Amazon became the most disruptive firm in the largest economy<br/>Apple<br/>Tech goes luxury<br/>Facebook<br/>Love is key to longevity and great advertising<br/>Google<br/>Our modern-day god<br/>Lie to me<br/>The four and funny business<br/>Business and the body<br/>All businesses appeal to one of three organs<br/>The T algorithm<br/>What it takes to get to a trillion<br/>The fifth horseman?<br/>Who will be next?<br/>The four and you<br/>Follow your talent, not your passion<br/>Yes, and now what?<br/>Where are the four taking us?<br/>Acknowledgments<br/>Notes<br/>Illustration credits<br/>Index<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Business professor Scott Galloway asks fundamental questions about Amazon, Apple, Facebook, and Google. How did those four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others cant match. And he reveals how you can apply the lessons of their ascent to your own business or career |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Intials | V.NGENO |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | KMTC:MOLO CAMPUS | KMTC:MOLO CAMPUS | General Stacks | 18/09/2023 | Donation | HQ759 .G37 2017 | MLO/460 | 29/01/2024 | 1 | 16/11/2023 | Books |