Managing Marketing in the 21st Century (Record no. 35462)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00573nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240220090743.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240220b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780979734441 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DLC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | BF 636.6 |
| Item number | .N64 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Capon, Noel. |
| 245 ## - TITLE STATEMENT | |
| Title | Managing Marketing in the 21st Century |
| Remainder of title | Developing & Implementing The Market Strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | European Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York, |
| Name of publisher, distributor, etc | Wessex |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 592p |
| Dimensions | 28cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Developing & Implementing Market Strategy |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Capon, Roy. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | KMTC:LAMU CAMPUS | KMTC:LAMU CAMPUS | General Stacks | 20/01/2024 | BF 636.6 .N64 2009 | LMU/0476 | 20/02/2024 | 20/02/2024 | Books | ||||||
| Library of Congress Classification | KMTC:LAMU CAMPUS | KMTC:LAMU CAMPUS | General Stacks | 20/01/2024 | BF 636.6 .N64 2009 | LMU/0477 | 20/02/2024 | 20/02/2024 | Books | Donation |