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Communication research : issues and methods/

By: Material type: TextTextPublication details: New York: McGraw-Hill, ©1987.Description: xvii, 423 pages: illustrations ; 25 cmISBN:
  • 0070016518
Subject(s): LOC classification:
  • P91 .A54 1987
Contents:
Science and scientists Communication as a field of research Presuppositions of research in communication An introduction to quantitative research Measurement Sampling Statistics Statistics: decision making and methods An introduction to qualitative research Design Participant observation: getting started Participant observation: creating the research text
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includes bibliographical references and index


Science and scientists
Communication as a field of research
Presuppositions of research in communication
An introduction to quantitative research
Measurement
Sampling
Statistics
Statistics: decision making and methods
An introduction to qualitative research
Design
Participant observation: getting started
Participant observation: creating the research text

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