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Brand leadership / David A. Aaker, Erich Joachimsthaler.
Material type:
TextPublication details: New York : Free Press, 2000.Description: xii, 351 p. : ill. ; 25 cmISBN: - 9781847398352
- 658.8/27 21
- HD69.B7 A215 2000
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KMTC:SIAYA CAMPUS General Stacks | HD69.B7 A215 2000 (Browse shelf(Opens below)) | Available | SYA/2242 |
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| HD69.B37 2004 Project Risk Management | HD69.B58 2010 project Management Simplified | HD69.B58 2010 project Management Simplified | HD69.B7 A215 2000 Brand leadership / | HD69.B7 H647 2004 How brands become icons : the principles of cultural branding / | HD69C342009 The Project Management Handbook | HD69.C36 1998 Project management |
Includes bibliographical references (p. 331-335) and index.
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