The new strategic brand management : Andvanced insights and strategic thinking Jean-Noël Kapferer.

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TextPublication details: London ; Philadelphia : Kogan Page, 2008.Edition: 5th ed., New edDescription: xv, 560 p. : ill. ; 25 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode
Books	KMTC:SIAYA CAMPUS General Stacks	HM.K 2012 (Browse shelf(Opens below))	Available		SYA/3072

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Includes bibliographical references (p. [531]-544) and index.

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