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Strategic advertising management / Larry Percy, Richard Elliott.
Material type:
TextPublication details: Oxford ; New York : Oxford University Press, 2009.Edition: 3rd edDescription: xviii, 424 p. : ill. (some col.) ; 25 cmISBN: - 9780199532575
- 0199532575
- 659.1 22
- HF5438.5 .P475 2009
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KMTC:SIAYA CAMPUS General Stacks | HF5438.5 .P475 2009 (Browse shelf(Opens below)) | Available | SYA/1382 |
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| HF5437 .B35 1990 Purchasing principles and management/ | HF5437 .D44 2005 Developing sourcing capabilities : creating strategic change in purchasing and supply management / | HF5437 .M44 2010 Measuring purchasing performance The official CIPS COURSE BOOK | HF5438.5 .P475 2009 Strategic advertising management / | HF5544.B33 2012 Manager's Guide To Performance Management | HF5544.C53 2010 Bar Management and Control | HF5544.F86 2009 Fundamentals of Human Resource Management Managing people at work |
Includes bibliographical references and index.
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