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Planning Focus Group: Focus Group Kit 2

Contributor(s): Material type: TextTextPublication details: Thousand Oaks SAGE Publication c1998Description: xvi,139p.: ill.; 26cmISBN:
  • 076190817X
Subject(s): LOC classification:
  • H61.28 .K77 1998
Contents:
1. About This Book 2. Guiding Principles of Planning 3. Planning and Timelines 4. Personnel and Budgeting 5. Deciding on the Degree of Structure 6. Deciding on the Group Composition 7. Deciding on Group Size 8. Deciding on the Number of Groups 9. Recruiting the Participants 10. Setting Up the Sessions 11. Checklist for Planning Focus Groups
Summary: Author David L. Morgan covers the wide range of practical tasks required in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size, and much more. This volume also features a detailed discussion of timelines, personnel, and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. Practical material includes checklists, recruitment tools, timelines, and budgets.--Provided by publisher
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Includes Bibliographical references and Index


1. About This Book
2. Guiding Principles of Planning
3. Planning and Timelines
4. Personnel and Budgeting
5. Deciding on the Degree of Structure
6. Deciding on the Group Composition
7. Deciding on Group Size
8. Deciding on the Number of Groups
9. Recruiting the Participants
10. Setting Up the Sessions
11. Checklist for Planning Focus Groups

Author David L. Morgan covers the wide range of practical tasks required in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size, and much more. This volume also features a detailed discussion of timelines, personnel, and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. Practical material includes checklists, recruitment tools, timelines, and budgets.--Provided by publisher

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