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Letting go of the words / Janice (Ginny) Redish.

By: Material type: TextTextPublication details: Amsterdam ; Boston : Morgan Kaufmann, c2012.Edition: 2nd edDescription: xxvii, 333 p. : col. ill. ; 24 cmISBN:
  • 9780123859303 (pbk.)
Subject(s): DDC classification:
  • 006.7 23
LOC classification:
  • TK5105.888 .R427 2012
Contents:
Machine generated contents note: Chapter 1 Content! Content! Content! Chapter 2 Planning: Purposes, Site Visitors, Site Visitors' Conversations Interlude 1 Content Strategy Chapter 3 Designing Your Web Pages for Easy Use Chapter 4 Starting Well: Home Pages Chapter 5 Getting There: Pathway Pages Chapter 6 Breaking up and Organizing Content Chapter 7 Satisfying Visitors' Conversations Interlude 2 Writing Successful Marketing Copy Chapter 8 Announcing Your Topic With a Clear Title Chapter 9 Breaking Up Your Text with Headings Interlude 3 The New Life of Press Releases Chapter 10 Writing the conversation Chapter 11 Using Lists and Tables Interlude 4 Legal Information Can Be Clear Chapter 12 Writing Useful Links Chapter 13 Using Illustrations Effectively Chapter 14 Getting from Draft to Final Interlude 5 Creating an Organic Style Guide Chapter 15 Practicing User-Centered Design .
Summary: "Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--
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Holdings
Item type Current library Call number URL Copy number Status Date due Barcode
Books Books KMTC:LAMU CAMPUS General Stacks TK5105.888 .R427 2012 (Browse shelf(Opens below)) Available LMU/0455
Books Books KMTC:LODWAR CAMPUS General Stacks TK5105.888 .R427 2012 (Browse shelf(Opens below)) 1 Available LDW/597
Books Books KMTC:LODWAR CAMPUS General Stacks TK5105.888 .R427 2012 (Browse shelf(Opens below)) Link to resource 2 Available

"Writing web content that works"--Cover.

Includes bibliographical references (p. 317-322) and indexes.

Machine generated contents note: Chapter 1 Content! Content! Content! Chapter 2 Planning: Purposes, Site Visitors, Site Visitors' Conversations Interlude 1 Content Strategy Chapter 3 Designing Your Web Pages for Easy Use Chapter 4 Starting Well: Home Pages Chapter 5 Getting There: Pathway Pages Chapter 6 Breaking up and Organizing Content Chapter 7 Satisfying Visitors' Conversations Interlude 2 Writing Successful Marketing Copy Chapter 8 Announcing Your Topic With a Clear Title Chapter 9 Breaking Up Your Text with Headings Interlude 3 The New Life of Press Releases Chapter 10 Writing the conversation Chapter 11 Using Lists and Tables Interlude 4 Legal Information Can Be Clear Chapter 12 Writing Useful Links Chapter 13 Using Illustrations Effectively Chapter 14 Getting from Draft to Final Interlude 5 Creating an Organic Style Guide Chapter 15 Practicing User-Centered Design .

"Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--

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