TY  - BOOK
AU  - Kardes, Frank. R.
TI  - Consumer behavior science and practice
SN  - 9788131516829
AV  - A.K 2012 
PY  - 2012///
CY  - India
PB  - Cengage Learning
N1  - includes bibliographical references, name index, subject index,company index and glossary
ER  -