TY  - BOOK
AU  - Dominick,Joseph R.
TI  - The dynamics of mass communication: media in the digital age 
SN  - 0072885793 (softcover : alk. paper)
AV  - P90 .D59 2005
U1  - 302.23 22
PY  - 2005///
CY  - New York
PB  - McGraw-Hill
KW  - Mass media
N1  - Includes index; 
Pt. 1: THE NATURE AND HISTORY OF MASS COMMUNICATION. Communication: Mass and other forms
Perspectives on mass communication
Historical and cultural context. Pt. II: MEDIA. Newspaper
Magazines
Books
Radio
Sound recording
Motion pictures
Television
The internet and the world wide web. SPECIFIC MEDIA PROFESSIONS. News gathering and reporting
Public relations
Advertising. Pt. IV: REGULATION OF THE MASS MEDIA. Formal controls: laws, rules, regulations
Ethics and other informal controls. Pt. V: IMPACT OF THE MEDIA. The global village: international and comparative media system
Social effects of mass communication

ER  -