TY  - BOOK
AU  - Capon, Noel.
AU  - Capon, Roy.
TI  - Managing Marketing in the 21st Century: Developing & Implementing The Market Strategy 
SN  - 9780979734441
AV  - BF 636.6 .N64 2009
PY  - 2009///
CY  - New York, 
PB  - Wessex
KW  - Developing & Implementing Market Strategy
ER  -