Strategic advertising management / Larry Percy, Richard Elliott.

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Material type: Text

TextPublication details: Oxford ; New York : Oxford University Press, 2009.Edition: 3rd edDescription: xviii, 424 p. : ill. (some col.) ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	KMTC:SIAYA CAMPUS General Stacks	HF5438.5 .P475 2009 (Browse shelf(Opens below))	Available		SYA/1382

Includes bibliographical references and index.

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