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eMarketing The Essential Guide to Marketing in a Digital World Dionne Solomons

Contributor(s): Material type: TextTextSeries: Open textbook libraryDistributor: Minneapolis, MN Open Textbook LibraryPublisher: Cape Town, South Africa Red & Yellow 2022Copyright date: ©2022Edition: 7th EditionDescription: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780639707808
Subject(s): LOC classification:
  • HF5001
  • HF5415
Online resources:
Contents:
First words -- Acknowledgements -- Contributors -- Reviews -- Part One: Planning -- Part Two: Claiming -- Part Three: Creating -- Part Four: Uniting -- Part Five: Advertising -- Part Six: Analysing -- Anticipating -- Index -- Glossary
Subject: Since our 10th Anniversary Edition of eMarketing: The Essential Guide to Marketing in a Digital World, we have witnessed a global wave of change that has had an undeniable impact on how we live, connect, and communicate worldwide. There is no doubt that the COVID-19 pandemic has, and will continue to have, a lasting effect on human reality. With this in mind, we are incredibly proud to present the 7th Edition of our textbook.
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First words -- Acknowledgements -- Contributors -- Reviews -- Part One: Planning -- Part Two: Claiming -- Part Three: Creating -- Part Four: Uniting -- Part Five: Advertising -- Part Six: Analysing -- Anticipating -- Index -- Glossary

Since our 10th Anniversary Edition of eMarketing: The Essential Guide to Marketing in a Digital World, we have witnessed a global wave of change that has had an undeniable impact on how we live, connect, and communicate worldwide. There is no doubt that the COVID-19 pandemic has, and will continue to have, a lasting effect on human reality. With this in mind, we are incredibly proud to present the 7th Edition of our textbook.

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In English.

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