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003 KENaKMTC
005 20231018101758.0
008 190716t20172017maua b 001 0 eng d
010 _a 2019301558
020 _a9781631592621
_q(paperback)
020 _a1631592629
_q(paperback)
035 _a(OCoLC)ocn992804868
040 _aIMD
_beng
_cDLC
_erda
_dOCLCO
_dVP@
_dUAB
_dOCLCQ
_dUBY
_dERL
_dXPJ
_dNRC
_dOCLCO
_dOCLCQ
_dOMB
_dMTU
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042 _alccopycat
043 _an-us---
050 0 0 _aNC1001.6.V57 2017
082 0 4 _a741.6068/8
_223
100 1 _aVisocky O'Grady, Jennifer,
_eauthor.
245 1 2 _aA designer's research manual :
_bsucceed in design by knowing your clients + understanding what they really need /
_cby Jenn + Ken Visocky O'Grady.
250 _aSecond edition, updated + expanded.
260 _aBeverly, MA.
_bRockport Publishers
_cc2017
300 _a208 pages :
_billustrations (chiefly color) ;
_c25 cm.
490 1 _aDesign field guides
504 _aIncludes bibliographical references (pages 201-202) and index.
505 0 0 _g1.
_tAn overview of research in graphic design :
_tWhat is research-driven design? --
_tWhat research can + can't do --
_tWhat is person-first design? :
_tPerson-first philosophies ;
_tUser-centered design ;
_tHuman-centered design ;
_tExpert voice : Mike Bond --
_tHistorical perspectives :
_tBauhaus beginnings ;
_tThe perfect couple ;
_tWe've been watching you ;
_tDon't tell me, show me --
_tEmerging opportunities in design research :
_tExperience design ;
_tUser research ;
_tDesign strategy --
_tDesign creates value :
_tDesign + investment ;
_tThe design staircase --
_g2.
_tResearch strategies and tactics :
_tBig concepts in research :
_tQuantitative + qualitative research ;
_tPrimary + secondary research ;
_tFormative + summative research ;
_tBasic + applied research --
_tTriangulation --
_tStrategy: Literature review : Communication audit ;
_tCompetitor profiling --
_tStrategy: Ethnographic research :
_tContextual inquiry ; Observational research ;
_tPhoto ethnography ;
_tSelf ethnography ;
_tUnstructured interviews ;
_tVisual anthropology ;
_tExpert voice : Ashwini Deshpande --
_tStrategy: Marketing research :
_tDemographics ;
_tPsychographics ;
_tFocus Groups ;
_tSurveys + questionnaires --
_tStrategy: User experience :
_tA/B testing ;
_tAnalytics ;
_tCard sorting ;
_tEye tracking ;
_tPaper prototyping ;
_tExpert voice : Jenny Lam ;
_tPersonas --
_tStrategy: Visual exploration :
_tColor psychology ;
_tMood boards ;
_tSketching --
_g3.
_tPracticing a research-driven approach :
_tManaging the design process: you need a plan --
_tIterative design --
_tDesign Council's double diamond process --
_tInformation literacy, The Big6 (TM) + The Super3 (TM) --
_tResearch planning :
_tKWHL tables ;
_tLogic models --
_tResearch analysis : Sample framework to help structure ;
_tSample framework to help empathize --
_tResearch summary reports and creative briefs :
_tResearch summary reports ;
_tCreative briefs ;
_tExpert voice : Megan Fath ;
_tCumulative documentation --
_tProject spotlights :
_tBond & Coyne: AUB brand strategy ;
_tCO:LAB: Asset Promise ;
_tGFDA: BEAM strategy ;
_tHallmark Creative: Studio Ink ;
_tIBM Design: IBM Design research ;
_tExpert voice: Elizabeth Pastor + GK VanPatter ;
_tLippincott: Hyatt Place ;
_tRed Jotter: Know Sugar ;
_tRule29: Wheels4Water ;
_tThe Veterans Experience Office: enhancing veterans' experiences ;
_tWilloughby Design: Live Blue --
_gGlossary of terms.
520 _a"Understanding the wishes of a client and the needs and preferences of the audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process."--Page 4 of cover.
650 0 _aCommercial art
_zUnited States
_xMarketing.
650 0 _aGraphic arts
_zUnited States
_xMarketing.
650 4 _aArte comercial
_zEstados Unidos
_xMercadotecnia.
650 4 _aArtes gráficas
_zEstados Unidos
_xMercadotecnia.
650 7 _aCommercial art
_xMarketing.
_2fast
650 7 _aGraphic arts
_xMarketing.
_2fast
650 7 _aForschung
_2gnd
650 7 _aGebrauchsgrafik
_2gnd
651 7 _aUnited States.
_2fast
700 1 _aVisocky O'Grady, Kenneth,
_eauthor.
830 0 _aDesign field guides.
856 4 1 _3Table of contents
_uUniform Resource Identifier
856 4 2 _3Publisher description
_uUniform Resource Identifier
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f20
_gy-gencatlg
942 _2lcc
_cBK
_xPN
999 _c31795
_d31795