000			01152nam a22002297a 4500
003			KENaKMTC
005			20231108075930.0
008			231108b ||||| |||| 00| 0 eng d
020			_a0658002481
040			_cDLC
050			_aH61.28 _b.E36 1999
100			_aEdmunds,Holly
245			_aThe Focus Group Research Handbook
260			_aIllinois _bNTC Business Books _cc1999
300			_ax,276p.: _bill.; _c23cm.
500			_aIncudes Index
505			_a 1. Focus Groups 2. Designing a Focus Group Study 3. Facility Issues 4. Focus Group Moderation 5. Focus Group Evaluation 6. Pros and Cons of Doing it Yourself 7. Other Focus Group Situations 8. Ethics in Focus Group Research Appendix: Sample Screener Questionaires; Sample Discussion Guides; Sample Executive Summary Reports
520			_aA handbook covering the essentials for all the stage of focus group implementation, including designing and conducting a targeted focus group study selecting the proper research facility, and analysing and incorporating results into the decision making process.
650			_aFocus groups
650			_aREFERENCE Research
942			_2lcc _cBK _xLL
999			_c32457 _d32457