000			01026nam a22002537a 4500
003			KENaKMTC
005			20240125105918.0
008			240125b ||||| |||| 00| 0 eng d
020			_a97814522292144
040			_cDLC
050			_aHF5414.K67 2016
100			_aLee Nancy R.
245			_aSOCIAL MARKETING _bChanging Behaviors for Good _cCompiled by Nancy R. Lee and Philiph Kotler
250			_a5th edition
260			_aLondon _bSage _c2016
300			_axv ,567 P.; _bill _c23 CM
500			_aincludes index
504			_aIncludes Bibliographical references
505			_aPart 1. Understanding social marketing 2. Analyzing the social marketing environment 3.Selecting target audience , objectives and Goals 4.Developing social marketing strategies 5.managing social marketing programs
650			_2Social marketing - Changing Behaviors for Good
700			_aKotler Philip
856			_uUniform Resource Identifier
942			_2lcc _cBK _e5th edition _xEM
999			_c34332 _d34332