| 000 | 02514cam a22004697i 4500 | ||
|---|---|---|---|
| 001 | 17881607 | ||
| 003 | KENaKMTC | ||
| 005 | 20240208103047.0 | ||
| 008 | 130910t20142014caua b 001 0 eng d | ||
| 010 | _a 2013950149 | ||
| 015 |
_aGBB402721 _2bnb |
||
| 016 | 7 |
_a016597497 _2Uk |
|
| 020 | _a9781446274941 (hbk) | ||
| 020 | _a1446274942 (hbk) | ||
| 020 | _a1446274950 (pbk) | ||
| 020 | _a9781446274958 (pbk) | ||
| 035 | _a(OCoLC)ocn868080616 | ||
| 040 |
_aUKMGB _beng _cUKMGB _erda _dOCLCO _dCDX _dYDXCP _dZ5U _dOCLCF _dMUU _dRRP _dZWZ _dCHVBK _dDLC |
||
| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHD30.3 _b.C814 2017 |
| 082 | 0 | 4 |
_a658.45 _223 |
| 100 | 1 |
_aCornelissen, Joep, _eauthor. |
|
| 245 | 1 | 0 |
_aCorporate communication : _ba guide to theory & practice / _cJoep Cornelissen. |
| 250 | _a4th edition. | ||
| 300 |
_axxi, 294 pages : _billustrations ; _c25 cm |
||
| 500 | _aPrevious edition: 2011. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aPart I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Part II: Conceptual Foundations -- Chapter 3: Stakeholder Management and Communication -- Chapter 4: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication. | |
| 650 | 0 | _aCommunication in management. | |
| 650 | 0 | _aBusiness communication. | |
| 650 | 7 |
_aBusiness communication. _2fast |
|
| 650 | 7 |
_aCommunication in management. _2fast |
|
| 650 | 7 |
_aCorporate Communication. _2gnd |
|
| 650 | 7 |
_aUnternehmen. _2gnd |
|
| 650 | 7 |
_aKommunikation. _2gnd |
|
| 650 | 7 |
_aCommunication en gestion. _2ram |
|
| 650 | 7 |
_aCommunication dans les organisations. _2ram |
|
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _xljerop |
||
| 999 |
_c34856 _d34856 |
||