TY  - BOOK
AU  - Maibach, Edward .
AU  -  Parrott, Roxanne Louiselle, 
TI  -  Designing health messages : : Approaches from communication theory and public health practice / 
SN  - 9780803953987
AV  - RA 440.5 .D46 1995
PY  - 1995///
CY  - Thousand Oaks, California : 
PB  - SAGE Publications, Inc., 
KW  - Health communication
N1  - Chapter overviews, subheadings, and summaries facilitate quick review for students and professionals; Includes bibliographical references and index;  Motivation to attend to health messages -- Presentation of content and linguistic considerations -- Encouraging risk reduction -- A decision-making approach to message design -- Moving people to behavior change -- A staged social cognitive approach to message design -- Fear appeals in health promotion campaigns -- Too much, too little, or just right? -- Thinking positively -- Using positive affect when designing health messages -- Designing messages for behavioral inoculation -- Reaching young audiences — Examples from the ‘American Responds to AIDS’ campaign -- Choosing audience segmentation strategies and methods for health communication -- Policy and administrative practices at a crossroads
N2  - A comprehensive resource exploring how to design effective health campaign messages, linking communication theory with public health practice
ER  -