03733cam a22003858i 450000100090000000300090000900500170001800800410003501000170007602000310009302000270012402000260015102000150017702000150019203500130020704000230022004200080024305000220025108200140027310000270028724000310031424500960034525000190044126000270046026300090048730000730049650000570056950400510062650514870067752009230216465000220308765000290310970000340313877601750317221614230KENaKMTC20260311080103.0200717s2021 enk b 001 0 eng  a 2020032033 a9781292321745q(hardcover) z9781292321769q(ebook) z9781292321783q(epub) z1292321768 z1292321784 a21614230 aDLCbengerdacDLC apcc00aHM1221b.T46 202100a659.22231 aTench, Ralph,eAuthor.10aExploring public relations10aExploring public relations and management communication /cRalph Tench, Stephen Waddington. aFifth edition. aHarlowbPearsoncc2021 a2012 a 1 online resource (xxvii, 644 pages) : bcolor, ullustratios;c26cm aRevised edition of: Exploring public relations. 2017 aIncludes bibliographical references and index. aCONTENTS Part 1 The context of public relations: 1. Public relations origins: definitions and history-- 2. Public relations and the media-- 3. Digital and social media-- 4. Public relations and democracy-- 5. Community and society: corporate social responsibility (CSR)-- 6. Intercultural and multicultural context of public relations-- 7. Role of the public relations practitioner-- Part 2 Public relations theories and concepts: 8. Public relations theories: an overview-- 9. Strategic public relations planning and management-- 10. Public relations programme research and evaluation-- 11. Corporate image, reputation and identity-- 12. Public relations, propaganda and the psychology of persuasion-- 13. Public relations’ professionalism and ethics-- Part 3 Public relations specialisms: 14. Media relations-- 15. Internal communication-- 6. Managing community involvement programmes-- 17. Issues management-- 18. Crisis public relations management-- 19. Public relations and the consumer-- 20. Business-to-business public relations-- 21. Public affairs-- 22. Public relations in the world of finance-- 23. Integrated marketing communications-- 24. Sponsorship Part 4 Sectoral considerations-- 25. Non-government organisations and pressure groups-- 26. Corporate communication-- 27. Celebrity public relations-- 28. Strategic communication and social marketing in healthcare organisations-- 29. What next? Future issues for public relations . a"Exploring Public Relations began in Leeds in the early 2000s with a collaboration between myself and Dr Liz Yeomans. Through four editions of the book, and working with exceptional friends and fellow academic colleagues, this book has innovated and led the way in the field of public relations and strategic communication textbooks. A path that - as a clear complement to the project - many other writers around the world have emulated and copied. We still think Exploring Public Relations is the leading book to guide students, lecturers and observers of the practice, and we get regular feedback to reinforce this point. Since the 4th edition my good friend Liz has retired from full-time academic life. I must therefore convey my thanks to Liz for her friendship and collegial collaboration over the many years that we worked together and particularly on the four enjoyable versions of this book. Thank you, Liz"-- 0aPublic relations. 0aManagement communication1 aWaddington, Stephen,eAuthor.08iOnline version:aTench, Ralph,tExploring public relations and management communicationbFifth edition.dHarlow, England : Pearson, 2020.z9781292321769w(DLC) 2020032034