Consumer behavior
Schiffman, Leon G.
creator
author.
Wisenblit, Joseph
author.
text
bibliography
mau
Boston
New YORK
Pearson
C2015
2015
Eleventh edition.
monographic
eng
xxvii, 464 pages : illustrations ; 29 cm
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation
Leon G. Schiffman,
Revised edition.
Includes bibliographical references and indexes.
Consumer behavior
Motivation research (Marketing)
HF5415.32 .S35 2015
658.8/342
9780132544368
0132544369
DLC
130614
20260121103529.0
17777180
eng