TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Wisenblit,Joseph
TI  - Consumer behavior
SN  - 9780132544368
AV  - HF5415.32 .S35 2015
U1  - 658.8/342 23
PY  - 2015///
CY  - Boston, New YORK
PB  - Pearson
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Revised edition; Includes bibliographical references and indexes
N2  - Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation
ER  -