01562cam a2200277 i 4500 18049509 KENaKMTC 20260121120610.0 140227s2014 maua b 001 0 eng 9780205960644 18049509 DLC eng DLC rda DLC HM1221 .W55 2015 Wilcox, Dennis L. Public relations : strategies and tactics / Dennis L. Wilcox, Eleventh edition. Boston, Pearson, C2014 xxvi, 598 pages : color illustrations ; 27 cm Includes bibliographical references (pages 570-577) and index. Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts. MySearchLab is a part of the Wilcox/Cameron/Reber program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app Public relations. Public relations United States. Cameron, Glen T. Reber, Bryan H. lcc BK RC 0 0 lcc 0 0 001 001 GEN 2025-09-02 PURCHASE 0 HM1221 .W55 2015 32510 2026-01-21 12:10:05 0000-00-00 BK 48867 48867