01841cam a2200289 i 4500 20630140 KENaKMTC 20260122065617.0 180815s2020 maua b 001 0 eng 9780135173947 (case) DLC eng DLC rda DLC HD30.28 .D38 2023 658.4/012 23 David, Fred R., author. Strategic management : concepts and cases, a competitive advantage approach / Fred R. David, Seventeenth edition. Harlow; England; Pearson, c2023 xxviii, 636 pages : illustrations ; 28 cm Includes bibliographic references and index. In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management: A Competitive Advantage Approach,Concepts and Cases captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. It offers more coverage than any other textbook on important issues related to business ethics, social responsibility, global operations, and sustainability -- one of the reasons it is adopted at more than 500 colleges and universities worldwide. Thoroughly updated and revised with current research and examples,the 17th Edition helps students and managers effectively formulate and implement a strategic plan that can lead to a sustainable competitive advantage for any type of business." -- Provided by publisher Strategic planning. Strategic planning Case studies. Case studies. lcgft David, Forest R., author. David, Meredith E., author. lcc BK RC 0 0 lcc 0 0 001 001 GEN 2026-01-21 PURCHASE 0 HD30.28 .D38 2023 32599 2026-01-22 06:57:20 0000-00-00 BK 48901 48901