concepts and cases, a competitive advantage approach David, Fred R. creator author. David, Forest R. author. David, Meredith E. author. text bibliography Case studies. mau Harlow England Pearson c2023 2020 Seventeenth edition. monographic eng

print

xxviii, 636 pages : illustrations ; 28 cm In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management: A Competitive Advantage Approach,Concepts and Cases captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. It offers more coverage than any other textbook on important issues related to business ethics, social responsibility, global operations, and sustainability -- one of the reasons it is adopted at more than 500 colleges and universities worldwide. Thoroughly updated and revised with current research and examples,the 17th Edition helps students and managers effectively formulate and implement a strategic plan that can lead to a sustainable competitive advantage for any type of business." -- Provided by publisher Fred R. David, Includes bibliographic references and index. Strategic planning Strategic planning Case studies HD30.28 .D38 2023 658.4/012 9780135173947 DLC 180815 20260122065617.0 20630140 eng