TY  - BOOK
AU  - East,Robert
AU  - Singh,Jaywant
AU  - Wright,Malcolm
AU  - Vanhuele,Marc
TI  - Consumer behaviour: applications in marketing 
SN  - 9781473919501
AV  - HF5415.3 .E27 2017
PY  - 2017///
CY  - London
PB  - SAGE
KW  - Consumer behavior
KW  - Psychological aspects
KW  - Social aspects
KW  - Consommateurs
KW  - Comportement
KW  - Aspect psychologique
KW  - Aspect social
KW  - fast
KW  - nli
N1  - Includes bibliographical references (pages 303-345) and index
ER  -