text Boston Harvard Business School Press c1999 monographic eng

print

v, 241 pages : illustrations ; 21 cm Collection of articles that will help high-tech executives stay competitive throughout the entire process of taking a cutting-edge concept from the drawing board to the marketplace CONTENTS 1.Technology integration : turning great research into great products / Marco Iansiti and Jonathan West-- 2.When is virtual virtuous? : organizing for innovation / Henry W. Chesbrough and David J. Teece-- 3.The new logic of high-tech R & D / Gary P. Pisano and Steven C. Wheelwright-- 4.Real-world R & D : jumping the product generation gap / Marco Iansiti-- 5.How architecture wins technology wars / Charles R. Morris and Charles H. Ferguson 6.Increasing returns and the new world of business / W. Brian Arthur-- 7.Building effective R & D capabilities abroad / Walter Kuemmerle-- 8.Defining next-generation products : an inside look / Behnam Tabrizi and Rick Walleigh. Harvard business School Contains articles previously published in the Harvard business review Includes Includex High technology industries Management Industries de pointe Gestion Technologie de pointe Gestion HD62.37.H37 1999 9781578511822 1578511828 260302 20260307101749.0