sustainable business success through social innovation and social entrepreneurship Ellis Tania creator Author text Cichester, West Sussex John Wiley &wiley Sons c2010 monographic eng

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xxviii, 247 pages : illustrations ; 24 cm "New times create new needs - and new needs require new solutions. The New Pioneers is a practical guide for capitalists and idealists on how to navigate in the new economic world order. It is about the social megatrends that are shaping our lives in new ways and creating a new face of capitalism. And it is about the pioneers that are paving the way for the new business revolution: this century's generation of visionary leaders, social entrepreneurs and social intrapreneurs. 'Hardcore business people are realising that they can increase their profits by incorporating social responsibility into their business, and heartcore idealists are realising that the use of market methods helps them meet their social goals successfully, ' argues Tania Ellis. With a wide array of cases from all over the world Tania Ellis explains the key principles of sustainable business success. Read The New Pioneers to gain insight into the new rules that are paving the way for business unusual - for the benefit of humanity and the bottom line."-- Provided by publisher CONTENTS 1.Introduction-- 2.Outer globalization-- 3.Inner globalization-- 4.The routes to sustainable business success-- 5.Visions for the future. by Tania Ellis Includes Bibliographical references [p.207-231] and Index Corporate Social Responsibility Entrepreneuriat social Social entrepreneurship Social responsibility of business HD60.E45 2010 9780470748428 0470748427 260401 20260401070556.0