000 01874nam a22002057a 4500
003 KENaKMTC
005 20230113095507.0
008 230113b ||||| |||| 00| 0 eng d
020 _a9781577664499
040 _cDLC
050 _aRA427.8.A57 2006
245 _a Developing health promotion programs / David J. Anspaugh
250 _a2nd ed.
260 _aLong Grove
_bWaveland Press
_cc. 2006
300 _a x, 277 pages
_billustrations
_c23 cm.
504 _aincludes bibliographical references
520 _a"Developing, implementing, and evaluating health promotion programs that meet the needs of individuals they serve can be a daunting task. This easy-to-read text smooths the way for students and professionals to master the challenges they will face. Although geared primarily toward the worksite, this comprehensive introduction to the philosophy, rationale, and guidelines for developing health promotion programs is presented in a basic, generalized format that applies equally well in the public and the private sectors. The new edition comprehensively covers the components of successful programs in both corporate and community settings, including managerial roles and responsibilities, effective planning and budgeting strategies, and invaluable advice on marketing and risk management, incorporating the latest in ACSM standards and guidelines. The authors provide a comprehensive treatment of program evaluation models and assessment instruments, emphasizing the goals of health and wellness through long-term behavior change. As a valuable resource for enhancing awareness of the underpinnings of health promotion programs, the text is appropriate for a variety of health-related areas, including fitness, wellness, nursing, psychology, and nutrition."--Publisher
650 _ai. Health promotion ii. Health planning
942 _2lcc
_cBK
_xM.R
999 _c11466
_d11466