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020 _a9780470672723
020 _a0470672722
040 _cDLC
050 _aR118.W75 2013
100 _aWright, Kevin B.
_eAuthor
245 _aHealth communication in the 21st century/
_cby Kevin B. Wright, Lisa Sparks, Dan O'Hair
250 _a2nd.edition
260 _aChichester:
_bWiley-Blackwell,
_cc2013
300 _aviii, 350 pages :
_billustrations ;
_c25 cm
504 _aIncludes Bibliographical references and Index
505 _aCONTENTS PART I: Introduction- 1.Overview of communication and health-- PART II. Interpersonal perspectives-- 2.Provider/patient communication-- 3.Caregiving and communication-- PART III. Social, cultural, and organizational contexts 4.Social support and health-- 5.Culture and diversity issues in healthcare-- 6.Communication and healthcare organizations-- PART IV.;Influences of technologies and media-- 7.New technologies and health communication-- 8.Mass communication and health-- PART V. Risk, campaigns, communities, and teams- 9.Risk and crisis communication-- 10.Health campaigns and community health initiatives-- 11.Interdisciplinary healthcare teams-- PART VI. Contexts, challenges, and choices-- 12.Political issues and health communication-- 13.Epilogue: looking toward the future of health communication research.
520 _aThis text on health communication is now revised and updated in a second edition that incorporates recent research and boasts new material on topics such as crisis communication, social disparities in health, and systemic reform. This book includes fresh material on topics such as crisis communication, health care reform, global health issues, and political issues in health communication New case studies, examples, and updated glossary keep the work relevant and student-friendly. It provides effective strategies for healthcare organizations and individuals in communicating with patients. It contains updated and enhanced online resources, including PowerPoint slides, test bank, and instructors manual
650 _aHealth Communication
650 _aCommunication in medicine
650 _aCommunication in medicine Forecasting
650 _aMedical personnel and patient
650 _aProfessional-Patient Relations
700 _aSparks Lisa
_eAuthor
700 _aO'Hair Dan
_eAuthor
942 _2lcc
_cBK
_xO
999 _c40873
_d40873