000			01842nam a22002657a 4500
003			KENaKMTC
005			20251024094716.0
008			251024b |||||||| |||| 00| 0 eng d
020			_a9780803953987
040			_cDLC
050			_aRA 440.5 _b.D46 1995
100			_aMaibach, Edward .
245			_a Designing health messages : _bApproaches from communication theory and public health practice / _cCompiled by Edward Maibach and Roxanne Louiselle Parrott.
250			_a1st edition.
260			_aThousand Oaks, California : _bSAGE Publications, Inc., _cc1995
300			_axiii, 304p.: _billustrations.; _c21cm
440			_aHealth communication series ; _vno.1
500			_aChapter overviews, subheadings, and summaries facilitate quick review for students and professionals.
504			_aIncludes bibliographical references and index.
505			_a Motivation to attend to health messages -- Presentation of content and linguistic considerations -- Encouraging risk reduction -- A decision-making approach to message design -- Moving people to behavior change -- A staged social cognitive approach to message design -- Fear appeals in health promotion campaigns -- Too much, too little, or just right? -- Thinking positively -- Using positive affect when designing health messages -- Designing messages for behavioral inoculation -- Reaching young audiences — Examples from the ‘American Responds to AIDS’ campaign -- Choosing audience segmentation strategies and methods for health communication -- Policy and administrative practices at a crossroads.
520			_aA comprehensive resource exploring how to design effective health campaign messages, linking communication theory with public health practice.
650			_aHealth communication.
700			_a Parrott, Roxanne Louiselle,
942			_2lcc _cBK _xMN
999			_c42390 _d42390