000			01002cam a2200289 i 4500
001			17777180
003			KENaKMTC
005			20260121103529.0
008			130614s2015 maua b 001 0 eng
020			_a9780132544368
020			_a0132544369
040			_aDLC _beng _cDLC _erda _dDLC
050	0	0	_aHF5415.32 _b.S35 2015
082	0	0	_a658.8/342 _223
100	1		_aSchiffman, Leon G., _eauthor.
245	1	0	_aConsumer behavior / _cLeon G. Schiffman,
250			_aEleventh edition.
260			_aBoston; _aNew YORK; _bPearson, _cC2015
300			_axxvii, 464 pages : _billustrations ; _c29 cm
500			_aRevised edition.
504			_aIncludes bibliographical references and indexes.
520			_aConsumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation
650		0	_aConsumer behavior.
650		0	_aMotivation research (Marketing)
700	1		_aWisenblit, Joseph, _eauthor.
942			_2lcc _cBK _xRC
999			_c48847 _d48847