000 01841cam a2200289 i 4500
001 20630140
003 KENaKMTC
005 20260122065617.0
008 180815s2020 maua b 001 0 eng
020 _a9780135173947
_q(case)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
050 0 0 _aHD30.28
_b.D38 2023
082 0 0 _a658.4/012
_223
100 1 _aDavid, Fred R.,
_eauthor.
245 1 0 _aStrategic management :
_bconcepts and cases, a competitive advantage approach /
_cFred R. David,
250 _aSeventeenth edition.
260 _aHarlow;
_a England;
_bPearson,
_cc2023
300 _axxviii, 636 pages :
_billustrations ;
_c28 cm
504 _aIncludes bibliographic references and index.
520 _aIn today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management: A Competitive Advantage Approach,Concepts and Cases captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. It offers more coverage than any other textbook on important issues related to business ethics, social responsibility, global operations, and sustainability -- one of the reasons it is adopted at more than 500 colleges and universities worldwide. Thoroughly updated and revised with current research and examples,the 17th Edition helps students and managers effectively formulate and implement a strategic plan that can lead to a sustainable competitive advantage for any type of business." -- Provided by publisher
650 0 _aStrategic planning.
650 0 _aStrategic planning
_vCase studies.
655 7 _aCase studies.
_2lcgft
700 1 _aDavid, Forest R.,
_eauthor.
700 1 _aDavid, Meredith E.,
_eauthor.
942 _2lcc
_cBK
_xRC
999 _c48901
_d48901