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Dominick, Joseph R.

The dynamics of mass communication : media in the digital age / Joseph R. Dominick. - 8th ed. - New York : McGraw-Hill, c2005. - xxiv, 494, [18] p. : ill. (some col.) ; 26 cm. + 2 CD-ROMs (4 3/4 in.)

Includes index.


Pt. 1: THE NATURE AND HISTORY OF MASS COMMUNICATION. Communication: Mass and other forms
Perspectives on mass communication
Historical and cultural context. Pt. II: MEDIA. Newspaper
Magazines
Books
Radio
Sound recording
Motion pictures
Television
The internet and the world wide web. SPECIFIC MEDIA PROFESSIONS. News gathering and reporting
Public relations
Advertising. Pt. IV: REGULATION OF THE MASS MEDIA. Formal controls: laws, rules, regulations
Ethics and other informal controls. Pt. V: IMPACT OF THE MEDIA. The global village: international and comparative media system
Social effects of mass communication



System requirements for accompanying discs: Windows--IBM PC or 100% compatible, Pentium Processor, Microsoft Windows; Macintosh--Power PC or higher processor, MAC OS 9.2 or OS with Classic 9, Internet Browser.

ISBN: 0072885793 (softcover : alk. paper)

LCCN: 2004040179

Subjects--Topical Terms:
Mass media.

LC Class. No.: P90 / .D59 2005

Dewey Class. No.: 302.23