The dynamics of mass communication : (Record no. 23311)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01786cam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13449036 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KENaKMTC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230518091004.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040105s2005 nyua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2004040179 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072885793 (softcover : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P90 |
| Item number | .D59 2005 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dominick, Joseph R. |
| 245 14 - TITLE STATEMENT | |
| Title | The dynamics of mass communication : |
| Remainder of title | media in the digital age / |
| Statement of responsibility, etc | Joseph R. Dominick. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 494, [18] p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 26 cm. + |
| Accompanying material | 2 CD-ROMs (4 3/4 in.) |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | <br/>Pt. 1: THE NATURE AND HISTORY OF MASS COMMUNICATION. Communication: Mass and other forms<br/>Perspectives on mass communication<br/>Historical and cultural context. Pt. II: MEDIA. Newspaper<br/>Magazines<br/>Books<br/>Radio<br/>Sound recording<br/>Motion pictures<br/>Television<br/>The internet and the world wide web. SPECIFIC MEDIA PROFESSIONS. News gathering and reporting<br/>Public relations<br/>Advertising. Pt. IV: REGULATION OF THE MASS MEDIA. Formal controls: laws, rules, regulations<br/>Ethics and other informal controls. Pt. V: IMPACT OF THE MEDIA. The global village: international and comparative media system<br/>Social effects of mass communication<br/> |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | System requirements for accompanying discs: Windows--IBM PC or 100% compatible, Pentium Processor, Microsoft Windows; Macintosh--Power PC or higher processor, MAC OS 9.2 or OS with Classic 9, Internet Browser. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Intials | CM |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | KMTC:KISUMU CAMPUS | KMTC:KISUMU CAMPUS | General Stacks | 15/05/2007 | P90 .D59 2005 | KSM/7405 | 18/05/2023 | 18/05/2023 | Books |