Strategic marketing problems : cases and comments /
Kerin, Roger A.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 12th ed. - South Asia Dorling Kindersley 2010 - xi, 708 p. : ill., maps ; 29 cm.
Includes bibliographical references and indexes.
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
978813175310 978813175310 978813175310 978813175310
2009019796
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
A.K 2010
658.8/02
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 12th ed. - South Asia Dorling Kindersley 2010 - xi, 708 p. : ill., maps ; 29 cm.
Includes bibliographical references and indexes.
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
978813175310 978813175310 978813175310 978813175310
2009019796
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
A.K 2010
658.8/02