Library Catalogue

Image from Google Jackets

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

By: Contributor(s): Material type: TextTextPublication details: South Asia Dorling Kindersley 2010Edition: 12th edDescription: xi, 708 p. : ill., maps ; 29 cmISBN:
  • 978813175310
  • 978813175310
  • 978813175310
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • A.K 2010
Contents:
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Status Date due Barcode
Books Books KMTC:SIAYA CAMPUS General Stacks A.K 2010 (Browse shelf(Opens below)) Available SYA/2251

Includes bibliographical references and indexes.

Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.

There are no comments on this title.

to post a comment.

© 2024, Kenya Medical Training College | All Rights Reserved