The Focus Group Research Handbook (Record no. 32457)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01152nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KENaKMTC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231108075930.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231108b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0658002481 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DLC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | H61.28 |
| Item number | .E36 1999 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Edmunds,Holly |
| 245 ## - TITLE STATEMENT | |
| Title | The Focus Group Research Handbook |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Illinois |
| Name of publisher, distributor, etc | NTC Business Books |
| Date of publication, distribution, etc | c1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x,276p.: |
| Other physical details | ill.; |
| Dimensions | 23cm. |
| 500 ## - GENERAL NOTE | |
| General note | Incudes Index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | <br/>1. Focus Groups 2. Designing a Focus Group Study 3. Facility Issues 4. Focus Group Moderation 5. Focus Group Evaluation 6. Pros and Cons of Doing it Yourself 7. Other Focus Group Situations 8. Ethics in Focus Group Research Appendix: Sample Screener Questionaires; Sample Discussion Guides; Sample Executive Summary Reports |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | A handbook covering the essentials for all the stage of focus group implementation, including designing and conducting a targeted focus group study selecting the proper research facility, and analysing and incorporating results into the decision making process. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Focus groups |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | REFERENCE Research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Intials | LL |
No items available.