The Focus Group Research Handbook

Incudes Index

1. Focus Groups 2. Designing a Focus Group Study 3. Facility Issues 4. Focus Group Moderation 5. Focus Group Evaluation 6. Pros and Cons of Doing it Yourself 7. Other Focus Group Situations 8. Ethics in Focus Group Research Appendix: Sample Screener Questionaires; Sample Discussion Guides; Sample Executive Summary Reports

A handbook covering the essentials for all the stage of focus group implementation, including designing and conducting a targeted focus group study selecting the proper research facility, and analysing and incorporating results into the decision making process.