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Consumer behavior /

Schiffman, Leon G.,

Consumer behavior / Leon G. Schiffman, - Eleventh edition. - Boston; New YORK; Pearson, C2015 - xxvii, 464 pages : illustrations ; 29 cm

Revised edition.

Includes bibliographical references and indexes.

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation

ISBN: 9780132544368 0132544369

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)

LC Class. No.: HF5415.32 / .S35 2015

Dewey Class. No.: 658.8/342

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Consumer behavior /