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Consumer behaviour : applications in marketing /

East, Robert, 1940-

Consumer behaviour : applications in marketing / Consumer behavior Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele. - 3rd edition. - London; SAGE, c2017. - xiv, 350 pages : illustrations ; 24 cm

Includes bibliographical references (pages 303-345) and index.

ISBN: 9781473919501 9781473919495

LCCN: 2021936814

Nat. Bib. Agency Control No.: 020349813 Uk

Subjects--Topical Terms:
Consumer behavior.
Consumer behavior--Psychological aspects.
Consumer behavior--Social aspects.
Consommateurs--Comportement.
Consommateurs--Comportement--Aspect psychologique.
Consommateurs--Comportement--Aspect social.
Consumer behavior.
Consumer behavior--Psychological aspects.
Consumer behavior--Social aspects.
Consumer behavior
Consumer behavior--Psychological aspects
Consumer behavior--Social aspects

LC Class. No.: HF5415.3 / .E27 2017

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Consumer behaviour : applications in marketing /