MARC details
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07498cam a2200397 i 4500 |
| 001 - CONTROL NUMBER |
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18946161 |
| 003 - CONTROL NUMBER IDENTIFIER |
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KENaKMTC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20260220094311.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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160122s2016 enka 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2016003305 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781292016924 |
| Qualifying information |
(print) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1292016922 |
| Qualifying information |
(print) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781292016955 |
| Qualifying information |
(PDF) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
18946161 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF1416.A43 2016 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8/4 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Albaum, Gerald, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
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| Title |
International marketing and export management / |
| Statement of responsibility, etc |
Gerald Albaum |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
Eighth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Harlow, United Kingdom : |
| Name of publisher, distributor, etc |
Pearson, |
| Date of publication, distribution, etc |
c2016. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xxvi, 715 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 500 ## - GENERAL NOTE |
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| General note |
Previous edition: 2011 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical reference and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
CONTENTS<br/>1. International marketing and exporting --<br/>Introduction<br/>Five reasons why rapid growth in international business will continue to be the norm rather than the exception<br/>Increasing competitive demands on business worldwide<br/>Problems and needs<br/>Being effective: the nature and practice of international marketing<br/>Export marketing planning and strategy<br/>The impact of technology<br/>Entrepreneurial approaches to international marketing<br/>The growth of non-traditional exports<br/>Purpose and approach of the book<br/>Appendix: The worldwide recession and recovery of 2007-2016<br/>Questions for discussion<br/>References<br/>Further reading<br/>Case study 1.1 Voice4u<br/>Case study 1.2 New United Motors Manufacturing Inc<br/>Case study 1.3 Export of art goods from Hungary<br/>Case study 1.4 eBay, Inc<br/>Case study 1.5 Dell, Inc<br/>2. Bases of international marketing --<br/>Introduction<br/>Potential benefits from export marketing. Note continued: International trade theories<br/>Export behavior theories and motives<br/>The development of export in the firm: internationalization stages<br/>Exporting and the network model<br/>Ethical/moral issues<br/>Social responsibility and the business environment<br/>Summary<br/>Questions for discussion<br/>References<br/>Further reading<br/>Case study 2.1 BP<br/>Case study 2.2 Toyota Motor Corporation<br/>Case study 2.3 GlaxoSmithKline PLC<br/>3. The international environment: culture, economic forces, and competition --<br/>Introduction<br/>Culture and the socio-cultural environment<br/>Economic forces<br/>Competition<br/>Summary<br/>Questions for discussion<br/>References<br/>Further reading<br/>Case study 3.1 Supreme Canning Company<br/>Case study 3.2 Ford Motor Company<br/>4. The international environment: government, political, and legal forces --<br/>Introduction<br/>Role of government<br/>Economic integration<br/>Summary<br/>Questions for discussion<br/>References<br/>Further reading. Note continued: Case study 4.1 Avon Products, Inc. (A)<br/>Case study 4.2 Woberg Company<br/>5. Market selection: definition and strategies --<br/>Introduction<br/>Market definition and segmentation<br/>Market selection process, procedure, and strategy<br/>Foreign market portfolios: technique and analysis<br/>Summary<br/>Questions for discussion<br/>References<br/>Further reading<br/>Case study 5.1 IKEA<br/>Case study 5.2 7-Eleven Japan<br/>Case study 5.3 Better Way Company Limited<br/>6. Information for international marketing decisions --<br/>Introduction<br/>Export marketing research<br/>Summary<br/>Questions for discussion<br/>References<br/>Further reading<br/>Case study 6.1 SAN A/S<br/>Case study 6.2 Aquabear AB<br/>7. Market entry strategies --<br/>Introduction<br/>Entry as a channel decision<br/>Importance of the entry decision<br/>Entry as a strategy<br/>Factors influencing choice of entry mode<br/>Managing the channel<br/>Selecting the entry mode<br/>Using free areas<br/>Summary. Note continued: Questions for discussion<br/>References<br/>Further reading<br/>Case study 7.1 Avon Products, Inc. (B)<br/>Case study 7.2 Klako Group<br/>8. In depth with entry modes --<br/>Introduction<br/>Indirect export<br/>Direct export<br/>Foreign sales branch<br/>Online technologies<br/>Gray market exporting<br/>Measuring performance<br/>Summary<br/>Questions for discussion<br/>References<br/>Further reading<br/>Appendix: Developing an export plan<br/>Case study 8.1 Sinova Management Consultancy Ltd<br/>Case study 8.2 Quint Winery<br/>Case study 8.3 Nestle<br/>Case study 8.4 Urban Outfitters<br/>9. Nonexport entry modes --<br/>Introduction<br/>Alternative modes of entry<br/>Manufacturing facilities<br/>Assembly operations<br/>Strategic alliances<br/>Choosing between alternatives<br/>Summary<br/>Questions for discussion<br/>References<br/>Further reading<br/>Case study 9.1 GG Farm Machinery Company<br/>Case study 9.2 VW in China<br/>Case study 9.3 Sonya Mafdden<br/>Case study 9.4 Wah Shing Toys. <br/>10. Product decisions --<br/>Introduction<br/>Product policy<br/>Product planning and development<br/>Product mix decisions<br/>Standardization versus adaptation<br/>Packaging<br/>Brand image<br/>International consumer behavior and origin<br/>Summary<br/>Questions for discussion<br/>References<br/>Further reading<br/>Case study 10.1 Tata Motors and Tata Daewoo<br/>Case study 10.2 General Motors, GM Daewoo, and Hyundai<br/>Case study 10.3 The Pampered Chef<br/>Case study 10.4 The internationalization of Chinese brands<br/>Case study 10.5 Royal Philips Electronics<br/>Case study 10.6 The Boeing Company<br/>11. Pricing decisions --<br/>Introduction<br/>Fundamental export pricing objectives and strategies<br/>Determinants of an export price<br/>Relation of export to domestic price policies<br/>Exchange rate changes, currency issues, and hedging<br/>The price quotation<br/>Transfer pricing<br/>Summary<br/>Questions for discussion<br/>References<br/>Further reading. Note continued: Case study 11.1 RAP Engineering and Equipment Company<br/>Case study 11.2 The Capitool Company<br/>Case study 11.3 Strato Designs<br/>12. Financing and methods of payment --<br/>Introduction<br/>Export financing terms of payment<br/>Export credit insurance<br/>Countertrade<br/>Summary<br/>Questions for discussion<br/>References<br/>Further reading<br/>Case study 12.1 Tainan Glass Manufacturing Company<br/>Case study 12.2 Arion Exports<br/>13. Promotion and marketing communication --<br/>Introduction<br/>Export marketing promotion and communication decisions<br/>Alternative techniques of promotion<br/>Promotional programs and strategy<br/>Standardization or adaptation?<br/>Advertising transference<br/>Management issues<br/>Summary<br/>Questions for discussion<br/>References<br/>Further reading<br/>Case study 13.1 Christa Clothing International<br/>Case study 13.2 Nove Ltd<br/>Case study 13.3 Eli's Cheesecake Company<br/>Case study 13.4 Kraft Foods. <br/>14. Supply chain management and handling export orders --<br/>Introduction<br/>Handling the export order<br/>Physical distribution<br/>Logistics and the systems concept<br/>Structure of international physical distribution<br/>A concluding comment<br/>Questions for discussion<br/>References<br/>Further reading<br/>Case study 14.1 Jaguar Electronics, Inc<br/>Case study 14.2 Primex Marketing, Inc<br/>Case study 14.3 EFI Logistics |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
This text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Export marketing |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Business and Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Duerr, Edwin, |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Josiassen, Alexander, |
| Relator term |
author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
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| Display text |
Online version: |
| Main entry heading |
Albaum, Gerald S., author. |
| Title |
International marketing and export management |
| Edition |
Eighth edition. |
| Place, publisher, and date of publication |
Harlow, United Kingdom : Pearson, 2016 |
| International Standard Book Number |
9781292016955 |
| Record control number |
(DLC) 2016004039 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
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7 |
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cbc |
| c |
orignew |
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1 |
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ecip |
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20 |
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y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| Intials |
RJ |
