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Digital Marketing Strategy Pierre-Yann Dolbec

Contributor(s): Material type: TextTextSeries: Open textbook libraryDistributor: Minneapolis, MN Open Textbook LibraryPublisher: St. Paul, MN Concordia University Open Textbooks 2021Copyright date: ©2021Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
Subject(s): LOC classification:
  • HF5001
  • HF5415
Online resources:
Contents:
Introduction to Digital Marketing -- Understanding the Digital Consumer -- Planning for a Digital Marketing Campaign -- Introduction to Digital Strategy -- Reach: Generating Awareness and Attracting Visitors -- Act: Creating Content -- Act: Lead Generation and Lead Nurturing -- Convert: Conversion Optimization -- Engage: Building Loyalty and Co-Creating With Customers
Subject: The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.
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Introduction to Digital Marketing -- Understanding the Digital Consumer -- Planning for a Digital Marketing Campaign -- Introduction to Digital Strategy -- Reach: Generating Awareness and Attracting Visitors -- Act: Creating Content -- Act: Lead Generation and Lead Nurturing -- Convert: Conversion Optimization -- Engage: Building Loyalty and Co-Creating With Customers

The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.

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In English.

Description based on print resource

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