Designing & doing survey research/ by Lesley Andres
Material type:
TextPublication details: London: SAGE, c2012Description: vii,197 pages : illustrations ; 25 cmISBN: - 9781849208123
- 9781849208130
- 1849208123
- 1849208131
- HA31.2.A53 2012
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| HA31.W34 2008 Customer service intelligence : perspectives for human resources and training / | HA31.2 HA31.2 R43 2014 Designing and Conducting Survey Research | HA31.2 HA31.2 R43 2014 Designing and Conducting Survey Research | HA31.2.A53 2012 Designing & doing survey research/ | HA31.2.A53 2012 Designing & doing survey research/ | HA31.2.A53 2012 Designing & doing survey research/ | HA31.2 .B53 2014 Designing surveys : a guide to decisions and procedures / |
Includes Bibliographical references and Index
CONTENTS
Ch. 1. Survey Research Design- Then and Now--
Ch. 2. Mapping Out the Survey Research Process--
Ch. 3. Conceptualizing Your Survey Research Study--
Ch. 4. Survey Formats--
Ch. 5. Developing Survey Questions--
Ch. 6. Sampling Theory and Practice--
Ch. 7. Validity, Reliability, and Trustworthiness--
Ch. 8. Administration of Surveys and Enhancing Response Rates--
Ch. 9. Preparing for Data Analysis--
Ch. 10. The Nest Steps.
Designing and Doing Survey Research is an introduction to the processes and methods of planning and conducting survey research in the real world. Taking a mixed method approach throughout, the book provides step-by-step guidance on: Designing your research. Ethical issues. Developing your survey questions. Sampling. Budgeting, scheduling and managing your time. Administering your survey. Preparing for data analysis. With a focus on the impact of new technologies, this book provides a cutting-edge look at how survey research is conducted today as well as the challenges survey researchers face. Packed full of international examples from various social science disciplines, the book is ideal for students and researchers new to survey research
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