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Exploring public relations and management communication / Ralph Tench, Stephen Waddington.

By: Contributor(s): Material type: TextTextPublication details: Harlow Pearson c2021Edition: Fifth editionDescription: 1 online resource (xxvii, 644 pages) : color, ullustratios; 26cmISBN:
  • 9781292321745
Uniform titles:
  • Exploring public relations
Subject(s): Additional physical formats: Online version:: Exploring public relations and management communicationDDC classification:
  • 659.2 23
LOC classification:
  • HM1221 .T46 2021
Contents:
CONTENTS Part 1 The context of public relations: 1. Public relations origins: definitions and history-- 2. Public relations and the media-- 3. Digital and social media-- 4. Public relations and democracy-- 5. Community and society: corporate social responsibility (CSR)-- 6. Intercultural and multicultural context of public relations-- 7. Role of the public relations practitioner-- Part 2 Public relations theories and concepts: 8. Public relations theories: an overview-- 9. Strategic public relations planning and management-- 10. Public relations programme research and evaluation-- 11. Corporate image, reputation and identity-- 12. Public relations, propaganda and the psychology of persuasion-- 13. Public relations’ professionalism and ethics-- Part 3 Public relations specialisms: 14. Media relations-- 15. Internal communication-- 6. Managing community involvement programmes-- 17. Issues management-- 18. Crisis public relations management-- 19. Public relations and the consumer-- 20. Business-to-business public relations-- 21. Public affairs-- 22. Public relations in the world of finance-- 23. Integrated marketing communications-- 24. Sponsorship Part 4 Sectoral considerations-- 25. Non-government organisations and pressure groups-- 26. Corporate communication-- 27. Celebrity public relations-- 28. Strategic communication and social marketing in healthcare organisations-- 29. What next? Future issues for public relations .
Summary: "Exploring Public Relations began in Leeds in the early 2000s with a collaboration between myself and Dr Liz Yeomans. Through four editions of the book, and working with exceptional friends and fellow academic colleagues, this book has innovated and led the way in the field of public relations and strategic communication textbooks. A path that - as a clear complement to the project - many other writers around the world have emulated and copied. We still think Exploring Public Relations is the leading book to guide students, lecturers and observers of the practice, and we get regular feedback to reinforce this point. Since the 4th edition my good friend Liz has retired from full-time academic life. I must therefore convey my thanks to Liz for her friendship and collegial collaboration over the many years that we worked together and particularly on the four enjoyable versions of this book. Thank you, Liz"--
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books KMTC:NAIROBI CAMPUS Reference HM1221 .T46 2021 (Browse shelf(Opens below)) 1 Not For Loan 32501
Books Books KMTC:NAIROBI CAMPUS General Stacks HM1221 .T46 2021 (Browse shelf(Opens below)) 2 Available 32502
Books Books KMTC:NAIROBI CAMPUS General Stacks HM1221 .T46 2021 (Browse shelf(Opens below)) 3 Available 32503
Books Books KMTC:NAIROBI CAMPUS General Stacks HM1221 .T46 2021 (Browse shelf(Opens below)) 4 Available 32858
Books Books KMTC:NAIROBI CAMPUS General Stacks HM1221 .T46 2021 (Browse shelf(Opens below)) 5 Available 32859

Revised edition of: Exploring public relations. 2017

Includes bibliographical references and index.

CONTENTS
Part 1 The context of public relations: 1. Public relations origins: definitions and history--
2. Public relations and the media--
3. Digital and social media--
4. Public relations and democracy--
5. Community and society: corporate social responsibility (CSR)--
6. Intercultural and multicultural context of public relations--
7. Role of the public relations practitioner-- Part 2 Public relations theories and concepts:
8. Public relations theories: an overview--
9. Strategic public relations planning and management--
10. Public relations programme research and evaluation--
11. Corporate image, reputation and identity--
12. Public relations, propaganda and the psychology of persuasion--
13. Public relations’ professionalism and ethics-- Part 3 Public relations specialisms:
14. Media relations--
15. Internal communication--
6. Managing community involvement programmes--
17. Issues management--
18. Crisis public relations management--
19. Public relations and the consumer--
20. Business-to-business public relations--
21. Public affairs--
22. Public relations in the world of finance--
23. Integrated marketing communications--
24. Sponsorship Part 4 Sectoral considerations--
25. Non-government organisations and pressure groups--
26. Corporate communication--
27. Celebrity public relations--
28. Strategic communication and social marketing in healthcare organisations--
29. What next? Future issues for public relations .

"Exploring Public Relations began in Leeds in the early 2000s with a collaboration between myself and Dr Liz Yeomans. Through four editions of the book, and working with exceptional friends and fellow academic colleagues, this book has innovated and led the way in the field of public relations and strategic communication textbooks. A path that - as a clear complement to the project - many other writers around the world have emulated and copied. We still think Exploring Public Relations is the leading book to guide students, lecturers and observers of the practice, and we get regular feedback to reinforce this point. Since the 4th edition my good friend Liz has retired from full-time academic life. I must therefore convey my thanks to Liz for her friendship and collegial collaboration over the many years that we worked together and particularly on the four enjoyable versions of this book. Thank you, Liz"--

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