Key concepts in public relations/ Bob franklin,Mike hogan,Quentin langley,Nick mosdell,and Elliot pill.

Includes Bibliographical references[p.238-253]

CONTENTS

1.Account Management--2. Advertising Advertising
codes--3. Advertising Online-- 4.Advertorials-- 5.Agenda Setting--6. Alternative Media--7. Annual General Meeting-- 8.Audience-- 9.Audience
Radio-- 10Audience
Television--11. Blog, Blogger, Blogosphere-- 12.Bottom Line--13. Boundary Spanner-- 14.Brand Stretching --15.Branding--16 Budget --17.Business to Business (B2B)--18. Campaign--19 Celebrity--20 Censorship 21.Circulation
Newspapers --22.Circulation
Internet--23.Client-- 24.Codes of Conduct-- 25.Commercial Speech --26.Communication--27 Communication Audit--28. Communication Strategy-- 29.Conflict of Interest--30 Consultancy Consumer Public Relations Contacts Content Analysis CPD
Continuous Professional Development Convergence Copyright Corporate Communication Corporate Social Responsibility Creativity Crisis Public Relations Cybersquatting Dark Sites Defamation Demographics Destination brand Diversity Dumbing Down Editor Embargo Ethics Evaluation Event Management Excellence Theory Fifth Estate Focus Groups Fourth Estate Freelance Financial Public Relations Friday night Drop Full Service Gatekeeper-- Globalisation-- Google dance-- Google Earth-- Google games-- Government Public Relations-- Guanxi --Healthcare Public Relations-- Hofstede-- Hong Bo-- Horizon Scanning-- Human Resources --In House-- Infotainment--Information Subsidies-- Internet-- Internet Public Relations-- Journalism--Journalist --Key Figure Interviews --Key Messages-- Lobby-- Lobbying --Manufacturing Consent --Marketing (mix) --Mass Communication-- Media Briefing-- Media Relations-- Media Training-- Methodology-- Military Public Relations/Embedded Journalists-- Mission Statement-- Models In Public Relations-- Networking-- News-- --News Agency/Press Association-- News Angle--News management--News Value-- News Rooms-- NGOs Nibs (news in Brief) --On Message On/Off --The Record Party-- Conferences Perception--Management Persuasion Photo Opportunity Pitch/Pitching PReditorial Press Conferences Press Packs Press Releases Privacy Pro Bono Promotion (1) Promotion (2) Propaganda Public Inquiry-- Public Opinion-- Public Relations-- Public Relations Education and Training-- Public Relations (Internal)-- Public Relations Planning-- Publics-- Public Service Broadcasting Public Relations Democracy Q and As Quantitative and Qualitative Methods Rebuttals Regulation
Internet Regulation
Press (Ownership and Content) Regulation
Radio Regulation
Television Reputation Management Research (Communication) Research (Sponsored) Response Statement Risk Management Rogue Sites Rolling News Rolling News Deadlines Sampling Sell-In Situation Analysis SMART Objectives-- Social Marketing-- Social Media --Soundbites-- Sources
Relations with Journalists Sources
Influence on Editorial-- Spin-- Spin Doctor-- Spoiler-- Sponsorship-- Stakeholder --Analysis Strategy Syndicated radio Tapes-- Talking Head-- Target Audience-- Think Tanks-- Trade Bodies-- Trade Press-- Triple Bottom Line --Video News Release Web 2.0-- Western Model (Dominance of) Wikis.

"Offers the reader a concise and very readable tour through the many facets of PR. It provides a solid overview of the PR industry, suitable not only for students of PR and communication studies, but also those of us who feel the need to ground ourselves with an easy to use reference book, which is organised well enough to enable the reader to dip in and out ... Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you'll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration. The plethora of facts and theories is handled skilfully and the erudition worn so lightly that the best compliment a reader can make is that one is barely conscious of the huge amount of ground covered by the book and that it is the work of five different authors ... Ultimately, it is the sheer variety of topics covered that impresses, as if the authors are deliberately making a point of the breadth of PR today."--Publisher's website