Public relations : strategies and tactics / Dennis L. Wilcox,

By:

Wilcox, Dennis L

Contributor(s):

Material type: Text

TextPublication details: Boston, Pearson, C2014Edition: Eleventh editionDescription: xxvi, 598 pages : color illustrations ; 27 cmISBN:

9780205960644

Subject(s):

LOC classification:

HM1221 .W55 2015

Summary: Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts. MySearchLab is a part of the Wilcox/Cameron/Reber program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	KMTC:NAIROBI CAMPUS General Stacks	HM1221 .W55 2015 (Browse shelf(Opens below))	Available		32510

Includes bibliographical references (pages 570-577) and index.

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts. MySearchLab is a part of the Wilcox/Cameron/Reber program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app

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Public relations : strategies and tactics / Dennis L. Wilcox,