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SOCIAL MARKETING Changing Behaviors for Good

Lee Nancy R.

SOCIAL MARKETING Changing Behaviors for Good Compiled by Nancy R. Lee and Philiph Kotler - 5th edition - London Sage 2016 - xv ,567 P.; ill 23 CM

includes index

Includes Bibliographical references

Part 1. Understanding social marketing
2. Analyzing the social marketing environment
3.Selecting target audience , objectives and Goals
4.Developing social marketing strategies
5.managing social marketing programs

ISBN: 97814522292144

Subjects--Topical Terms:

LC Class. No.: HF5414.K67 2016

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SOCIAL MARKETING Changing Behaviors for Good