SOCIAL MARKETING (Record no. 34332)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01026nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KENaKMTC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240125105918.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240125b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 97814522292144 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DLC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5414.K67 2016 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lee Nancy R. |
| 245 ## - TITLE STATEMENT | |
| Title | SOCIAL MARKETING |
| Remainder of title | Changing Behaviors for Good |
| Statement of responsibility, etc | Compiled by Nancy R. Lee and Philiph Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Sage |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv ,567 P.; |
| Other physical details | ill |
| Dimensions | 23 CM |
| 500 ## - GENERAL NOTE | |
| General note | includes index |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Bibliographical references |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1. Understanding social marketing<br/> 2. Analyzing the social marketing environment<br/> 3.Selecting target audience , objectives and Goals <br/> 4.Developing social marketing strategies <br/> 5.managing social marketing programs<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Social marketing - Changing Behaviors for Good |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler Philip |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="Uniform Resource Identifier ">Uniform Resource Identifier </a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Edition | 5th edition |
| Intials | EM |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Checkouts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | KMTC:MOSORIOT CAMPUS | KMTC:MOSORIOT CAMPUS | General Stacks | 22/03/2018 | purchase | 00132 | HF5414.K67 2016 | MOS 00132 | 25/01/2024 | 01 | 25/01/2024 | Books | |||||
| Library of Congress Classification | KMTC:MOSORIOT CAMPUS | KMTC:MOSORIOT CAMPUS | General Stacks | 22/03/2018 | purchase | 00133 | HF5414.K67 2016 | MOS 00133 | 25/01/2024 | 02 | 25/01/2024 | Books |